Designer Cath Kidston started out from a small shop in Holland Park, London, in 1993 selling vintage fabrics, painted junk furniture and wallpapers re-working traditional English country styles. One of her first designs was an ironing board cover with a practical and quirk floral print that came to epitomize the Cath Kidston look.

Since 1993 the product range has expanded to include the Cath Kidston Skincare Collection which have been created to be as eco-friendly as possible.

Cath Kidston is one of the most influential and original design companies to emerge from the UK in recent years and celebrated its 15th Birthday in October 2008. In January 2010 Cath Kidston was awarded an MBE in the New Years Honours.