Pur Babies, rather aptly, was born out of the need to cut through the confusion when it comes to choosing genuinely natural and organic products for family use. A baby’s skin is a lot thinner and more fragile than an adult’s and with an immune system that’s just getting to grips with its foggy surroundings even the most diligent care can struggle against the ever increasing prevalence of adverse skin and health conditions.

Pur Babies entire Mother and Baby Care range is certified by the Soil Association, and to help parents to cut through the marketing spin and make the right choice, Pur Babies are committed to developing only those products that are pure enough to achieve certification. Pur Babies are and will continue to be Proud Signatories of the 'Worldwide Compact for Safe Cosmetics'.