Invented by Japanese pharmacist Yoshikiyo Nowatari in 1957, Yu-Be (pronounced "YOO-BEE") is a Glycerin-based moisturizing cream enriched with Vitamin E, Vitamin B2 and Camphor.

Yu-Be was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. Yu-Be was formulated with the help of a chemist and a special manufacturing process for Yu-Be was created. Yu-Be became a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.

It's the uniquely high Glycerin content in Yu-Be and absorbability, achieved through a special manufacturing process in Japan, which makes Yu-Be so effective on severe dry skin and truly sets Yu-Be apart from other creams.